Based in central London, West End Drinks is a premium drinks company co-founded by Howard Raymond and Alex Robson. The company launched with the King of Soho spirit brand in October 2013 with a Super Premium London Dry Gin. Followed by The King of Soho Variorum Pink Gin in August 2018. Howard is the son of Paul Raymond, the original ‘King Of Soho’, renowned for his multiple entertainment venues in the area, including the Raymond Revue Bar.
The King of Soho London Dry Gin is distilled in the heart of London using traditional methods;
a complex spirit crafted with 12 botanicals to our unique flavour profile. The beautiful design of the bottle
embodies the characteristics that make Soho unique. This premium quality gin is bespoke, smooth and full-
bodied; soft juniper, coriander, with a high presence of citrus ingredients including grapefruit peel, balanced by
angelica root and cassia. With this great tasting gin we celebrate the Spirit of Soho!
The King of Soho Variorum Gin is a pink berry edition of the original King of Soho London Dry Gin. Notes of strawberry complement the classic juniper and citrus flavours of the original recipe – a bespoke libation distilled with twelve botanicals using traditional methods. A smooth and colourful elixir inspired by the playful and enigmatic streets of Soho.